Posts Tagged ‘marketing’

Many dollars in the format of a gift box

So I am hitting the iron while it is hot on this one. Last week I saw this starting and then some other events occurred and I knew what was coming next. I just wish I had time to write the article then as it would have made me look like a GENIUS of the future! Oh well, I guess I can just catch people up instead 😀

Here is the timeline:

Last week people started “attacking/blaming” YouTube content creators that they KNEW Battlefield 4 was in bad shape and hid the fact about it and instead only showed the good of it and therefore TRICKED people into purchasing a flawed/broken game. ( I wrote about some of the problems here. ) This all happened on twitter with several YouTube people.

On Monday, the 20th, it gets reported that Microsoft paid Machinima YouTube creators to promote the XBox One. Normally that is not a big deal, but the stipulations to the deal was that they ” may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video”. Actual quote from the contract.

Yesterday, the 21st, it was leaked on Reddit that EA had a similar campaign as Microsoft for Battlefield 4. So this is causing a blow up even more-so that started last week.

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